Why It Matters
Strategy without research is guessing.
Research without follow-through changes nothing.
Patrick can lead the conversations that turn insight into action.
Empathy
Curiosity
Adaptability
Humility
Communication
Iterative Mindset
UX Strategy
User Research
Interaction Design
Service Design
Testing & Iteration
Facilitation
Contextual Interviews
Journey Mapping
Accessibility
Personas
Usability Testing
UX Hypothesis Framing
Foundation
Empathy
Actively listens for hesitation, frustration, and delight, ensuring solutions honor real human contexts.
Curiosity
Relentlessly asks “why,” fueling continuous exploration and innovative solutions.
Adaptability
Pivots plans smoothly when new insight or constraints emerge, maintaining momentum in ambiguity.
Communication
Converts complex, jargon-laden topics into clear narratives that build cross-functional trust.
Feedback
Seeks and integrates critique early and often, fostering shared ownership of quality.
Iterative Mindset
Embraces rapid, small experiments to drive steady progress.
Core Capabilities
UX Strategy
Connects design choices to business, policy, and organizational goals, ensuring every UX effort drives measurable outcomes.
User Research
Plans and conducts interviews, surveys, and data reviews in complex orgs, translating insight into clear next steps (never “research for research’s sake”).
Interaction Design
Crafts intuitive flows and micro-interactions that lower effort and boost clarity, pairing strong hierarchy with accessibility-first copy.
Service Design
Maps end-to-end journeys, exposing backstage dependencies and frontstage pain points so improvements hit the real root causes.
Testing & Iteration
Runs lean usability tests and rapid prototypes; fixes are prioritized by user friction and business risk for evidence-based iteration.
Facilitation
Designs and leads workshops that shift mindsets, build empathy, and convert abstract UX theory into concrete, actionable tasks.
Deep Craft
Contextual Interviews
Studies users in their real environments to surface emotional and functional barriers that scripted lab tests overlook.
Personas
Synthesizes qualitative and quantitative data into behavioral personas that guide prioritization and storytelling.
Journey Mapping
Visualizes user emotions, breakdowns, and recovery moments across channels, aligning teams on the full experience.
UX Hypothesis Framing
Crafts testable statements linking design changes to expected outcomes, anchoring experiments in evidence.
Accessibility
Applies plain-language and WCAG principles by default, translating dense policy into inclusive, readable content.
Usability Testing
Conducts fast remote or in-person tests to capture task success, friction points, and raw feedback, then feeds evidence back into iteration.
©️ Patrick Little 2025